Paul Rodriguez X Ice Cube Nike SB Commericial

Nike SB hit us with an extended version of this commercial by giving us a look at a full day of P-Rod's life instead of starting it mid-day which the original ad displayed. Nike SB is gearing up for Paul Rodriguez's official shoe launch the "Zoom Air III" which will hit stores August 8 (this Saturday). The ad also includes stars Kobe Bryant, Ice Cube, & Eric Koston. Check the video:

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